From: AAF Omaha - AAF - Omaha [email@runmyclub.com]
Sent: Wednesday, June 30, 2010 8:37 AM
To: Teri Hamburger
Subject: AAF Omaha AdMuse June 2010

June Birthdays

1 Shelton Crouch

Swanson Russell

2 Ryan Murphy

The Creative Center

3 Heidi Grunkemeyer

Alegent Health

4 Katherine Ramirez

KETV Channel 7

5 Sarah Childers

Coldwell Banker Commercial World Group

7 Miranda Maassen

Western Iowa Tech Community College

9 Trevor Timmermann

The Creative Center

11 Justin Hallberg

The Creative Center

14 Erin Takeuchi

Creighton University

16 Kristi Gesink

Western Iowa Tech Community College

16 Amie Plumb

Graceland University - Student

20 Samuel Wilken

The Creative Center

23 Shana Gorny

A & K Marketing, Inc.

23 Alonna Griewski

The Creative Center

26 Tom Dudycha

ITC Advertising & Marketing

27 Niki Steier

Crossroads of Western Iowa

29 Tim Flint

Creative Center

Michelle Graff

The Southern

Brittany Love

Market Media


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Buy Ads on
the AAF Omaha Website
and in the AdMuse!

Utilize the AAF Omaha's communication mediums to promote your business, product or service. We have several special prices to help you get the word out about who you are and what you do.

Home page banner - rotating banner ad for 1 year $500.00

AdMuse ad - logo and link in 12 editions of the AdMuse  $350.00

Home page ad - rotating ads on the home page for 1 year $300.00

Run of site ad - rotating ad on the events page for one year $250.00

AdMuse ad - logo and link in 6 editions of the AdMuse $200.00

AdMuse ad - logo and link in one edition of the AdMuse $75.00

Web link from the Member Company listing page for one year $25.00

Home page header banner ad is 490px X 80px

Run of site ads & Homepage sidebar ads are 200px X 150px

To place an ad with AAF Omaha, contact
Teri Hamburger, teri@novia.net.
AAF Omaha membership, what's in it for me?

What You Get

The American Advertising Federation Omaha is committed to the professional development of its members. Our educational programs provide the knowledge and skills you need to be the very best in your field.

And with a membership in the only professional association dedicated to the advertising and marketing community in Omaha and Council Bluffs, you'll have the opportunity to meet others who share your career interests, get involved in public service projects and give your talents to industry-related events.

What's more, your membership earns you great benefits:

Member pricing for AdBites: Professional Development While You Eat, our monthly luncheon programs featuring nationally known speakers and topics that are relevant to your daily business

Discounts on entry fees for the Midlands Marketing Expo and the Addys

Free admission to every After Hours event

Complimentary listing in and access to the membership directory on aafomaha.org

Plus, a plethora of discounts from the American Advertising Federation (AAF)

How To Get It

Joining AAF Omaha is easy and affordable. Go online to aafomaha.org. Fill out the membership application and mail it with your check to:
Teri Hamburger
Executive Director
AAF Omaha
P.O. Box 6146
Omaha, NE 68106
Fax: 402-561-6631

Make checks payable to AAF Omaha. For questions or more information, contact Teri Hamburger at 561-6625 or teri@novia.net.

Rates

Individual: $90

Corporate: $85 for each member at the same company after four individual memberships have been paid


Why We're Here
The AAF Omaha is the unifying voice for advertising in the Omaha / Council Bluffs metropolitan area. We are the only professional association that binds together mutual interests of corporate advertisers, agencies, marketing and media services, suppliers, academia, and other advertising and public relations professionals.
Above all, we come together to make advertising a positive force in our economy and culture. We strive to be advocates for advertisers' rights and to help educate policymakers, the news media and the public on the benefits of responsible, well-crafted advertising.

 

Member Profile: Andrea Gourley


Employer: SKAR Advertising

Job Position: Art Director/SKARface

How long have you been a member of AAF Omaha?

As a student, two years. As a professional, about eight months.

Why did you join AAF Omaha?

To get more involved in the design community and meet other designers.

Who got you involved and how has involvement benefitted you?

My art professors urged me to join so I could enter design competitions and go to events such as "Meet the Pros." At MTP I was given the opportunity to network with professionals in the design industry, which gave me a better understanding of which agencies I wanted to work for. Besides helping me land a job, the AAF made it possible for some of my student work to be recognized on both a local and national level through the ADDYs. It's allowed me to push myself as a designer and raise my standards for the year to come.

If a song were to describe you, what song would it be?

"Tom's Diner" by Suzanne Vega. To be completely honest, I've considered this a personal theme song of mine for several years. Yes, I have a theme song.

What do you do when you think no one is looking?

At work, I touch up my makeup by using my 4"x4" coaster that also doubles as a mirror. No one suspects a thing.

If you became a multi-millionaire overnight, what would you buy?

A new car. I currently drive what can only be described as a automotive phenomenon. With well over 230,000 miles, it surprises me that it still starts.

What are some of the different jobs that you have had in your life?

I've held all sorts of jobs, from waitressing to working in a print shop. My all-time favorite was also my first: working at a hotdog stand during Nebraskaland Days.

You can't leave home without?

My keys. I have my car and house keys on the same chain, and yes, I've locked myself out of both on a few occasions. There's nothing like that sinking feeling when you shut your front door, take a couple steps toward your car, and then realize that something important is missing.

Imagine you woke up in the morning and discovered you'd switched bodies with someone you know. What would you do?

Call in sick, and hope I don't look like Rob Schneider in "The Hot Chick."

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Tuesday, July 20, 2010
11:30 Networking
12 Noon Luncheon and Program
AAF Omaha Annual Meeting and Committee Appreciation
Regency Lodge, 909 South 107th Avenue
Members $25 Guests $30

Duane Crandall :: Do More With Less
In today's highly competitive and fast-paced digital environment, consistency of brand performance, top-of-mind placement and relevant marketing messaging is essential for the intelligent marketer.

Marketers today have less bandwidth and smaller budgets, with the overall mantra being "do more with less." Email marketing continues to be the most effective and measurable tool in your marketing kit, with consistent performance in its value and impact on the bottom line.

With fewer resources than ever, one way for marketers to deliver high performance is via automated email programs, coupled with lead nurturing tactics.

Join us as Duane Crandall CEO of Knowledge Marketing discusses High ROI, improved conversion and better customer experience as it pertains to your email strategy.


For more information and to register for this luncheon visit www.aafomaha.org

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Join an AAF Omaha Committee today!

The American Advertising Federation Omaha (AAF Omaha) is driven by the volunteer efforts of its membership. Through the work of board members and committees AAF Omaha remains a strong voice in your industry. Most efforts require just an hour or two of your time per month. Please consider joining a committee today!

Thanks to members like you, AAF Omaha will continue to grow stronger. As we move forward to make our club and industry even better, we need your active involvement to achieve another successful year for the club.

Please email teri@novia.net with your committee selections. Or update your Membership Profile and tell us what activities you would like to be involved with. You may select more than one committee listed below. You will be contacted by an AAF Omaha Board Member to provide you with committee information and meeting dates. Your active participation in the American Advertising Federation Omaha is very much appreciated!

  • Education/Scholarship/Speakers Bureau
  • Meet the Pros
  • AdBites Professional Development over Lunch
  • AdNight After Hours Networking
  • Fundraisers
  • Holiday Party
  • Bowl-O-Rama
  • AdWars
  • Nebraska Advertising Awards, ADDYs
  • Newsletter, AdMuse and Public Relations
  • Public Service
  • Membership
  • Legislative Issues
  • Diversity
  • Movie Series

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AAF Omaha 2010-2011 Board of Directors Slate - Vote today! *For Members Only*

To be included in this vote, please return your ballot via e-mail or by mail no later than 5:00 p.m. Friday, July 2, 2010. Get to know the AAF Omaha Board of Directors Slate and check out their bios. Click here for Board Bios. Members, please vote yes or no on the entire slate and reply with your response by July 2, 2010 to teri@novia.net.
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Check out all the fun we had last month at AdNights! Guests celebrated this year's achievements with FREE tacos, chips and queso along with INCREDIBLE happy hour drink specials throughout the event. Thank you to our generous sponsor: Thought District.


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Bozell Wins 2010 AdWars


After four rounds of tricky advertising questions, a creative challenge and a special bonus section, the 2010 champion emerged. The Bozell team took home the win with 270 points.
Thank you to Patrick Stibbs, Mark Carpenter and the Special Events committee for organizing the 2010 AdWars!
A special thank you to the following companies for their continued support to this event:

Redstone, SKAR Advertising, Swanson Russell, A & K Marketing and Bozell!

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AAF Omaha Speakers Bureau


AAF Omaha is seeking advertising professionals and creative gurus who are interested in joining the AAF Omaha Speakers Bureau. Speakers are needed for the following topics:

Design
Agency/Client Relationships
Media
Multiculturalism/Diversity
Interactive
Management
Professional Development
Production
Public Relations

Comprised of Omaha's fines advertising professional, the Speakers Bureau is a great opportunity to inspire and educate students about the exciting world of advertising - from the clients and creativity to the occasional chaos. Please consider lending your expertise to the Bureau and to AAF Omaha's Education Committee. If you would like to become a member of the Speakers Bureau, please contact Teri Hamburger at teri@novia.net or call the AAF Omaha office at 402.561.6625.

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The American Advertising Federation Omaha (AAF Omaha)

Wins National Awards


The American Advertising Federation Omaha (AAF Omaha), a professional organization of advertising agencies, marketers, media, academia and public relations practitioners, won several national American Advertising Federation awards including first place in the category of Public Service, and second place in Advertising Education, Government Relations and Membership. Awards were presented during the national American Advertising Federation annual conference June 10-12, 2010 in Orlando, Florida.

The AAF Omaha received top honors for its public service advertising campaign developed for the Domestic Violence Coordinating Council (DVCC) Family Justice Center of the Midlands. The DVCC is an Omaha-based non-profit providing prevention, intervention, and treatment techniques for assisting individuals, area organizations and agencies dedicated to serving those effected by and at greatest risk of domestic violence. Members of Omaha's advertising and marketing community donated time and resources to complete the public awareness campaign. AAF Omaha will continue their partnership with the DVCC through the 2010 calendar year.

Each year, the AAF Omaha chooses a local non-profit organization to receive a comprehensive advertising campaign at little or no cost. Local non-profits can apply to be considered for the 2010-11 Public Service Campaign. The application can be found online at www.aafomaha.org. Recent campaign recipients include Partners for Meth Prevention, The Hope Center, Shaken Baby Task Force, The Kim Foundation/Project Relate, Youth Emergency Services and Children's Respite Care Center.

AAF Omaha also won national American Advertising Federation awards for second place in Advertising Education, Government Relations and Membership. "Receiving recognition for AAF Omaha's club achievements was exhilarating! The creative and talented collection of AAF Omaha members' collective work is extraordinary and rival those across the nation", said AAF Omaha president, Jane Shinn.

AAF Omaha educates members on the latest trends in technology, creativity and marketing through seminars, monthly luncheon speakers, exhibitions and trade shows. In addition, AAF Omaha offers members networking to assist members in expanding client and referral lists, offering the opportunity to broaden members' appeal in the job market.

One of AAF Omaha's national award winning programs is Meet the Pros, attended annually by over 200 students and involves over 150 area professionals. Meet the Pros is a two-day educational program that helps college students learn more about the advertising industry, become better prepared for the "real world," and meet area professionals. The American Advertising Federation Omaha each spring awards college juniors and seniors scholarships to area universities. For more information on AAF Omaha educational programs visit www.aafomaha.org .

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Ad World News

College of Saint Mary Bloom Ad Campaign Blossoms Across Nebraska

Omaha ad agency Redstone animates real-life stories of success in its latest campaign for client College of Saint Mary.

REDSTONE created a campaign of 18 television and radio spots, three of which were produced in Spanish, to tell true stories about the individuals who study, work and teach at College of Saint Mary. A recruiting brochure is also in development and extended versions of the stories appear on the university's website at csm.edu.

With the assistance of College of Saint Mary representatives, real-life stories from students, professors, programs and events were identified and highlighted in each of the commercials. Each of the stories is unique and unusual.

"We told the story of one professor who interviewed Janis Joplin back in the sixties. One of the students got a NASA grant for a project showing how to turn moon rock into energy," said Jim Svoboda, a partner at Redstone. "You can't make up stuff like that, but there's no better way to show the diversity of perspectives and opportunities for discovery that are available at College of Saint Mary."

The television commercials, created in a letterbox format, feature a story or a group of stories in the form of animated text and graphics over a bed of uplifting music.
"We purposefully left out a voice over so that the television spots could be an oasis in the commercial breaks," said Svoboda. "The music is very inspirational. It illustrates the hope and confidence present at CSM. It grabs your attention."
The REDSTONE account team includes Svoboda, Jeff Kavan, senior art director, Rod Szwanek, manager electronic production and Randa Zalman, senior account supervisor.

College of Saint Mary is a private women's Catholic university in Omaha that offers students an opportunity to develop their potential through excellent academics that combine professional and career preparation with the liberal arts.
 
REDSTONE is a marketing agency with expertise in using core human motivations to strengthen brands and build sales. REDSTONE serves clients locally and regionally in media strategy, interactive and response marketing and have offices in Omaha, Nebraska and Des Moines, Iowa.

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Swanson Russell Tops Recent Agency Rankings

No. 1 in Nebraska, a National Leader in the Ag and Green Industries

Recent industry publication rankings show Swanson Russell continues as the largest Nebraska-based marketing communications agency in terms of revenue, and remains among the leading U.S. ag agencies in several categories.

In the annual agency ranking by Advertising Age magazine, Swanson Russell maintains its long-held position as Nebraska's largest marketing communications agency, with annual capitalized billings of almost $85 million. A survey by Agri Marketing magazine in its May issue ranks Swanson Russell first among U.S. ag agencies in 2009 income from "professional products," which include those for companion animal and green industry markets. In addition, Swanson Russell is ranked as the nation's second largest agency in the rural lifestyle market category.

Agri Marketing, the official magazine of the National Agri-Marketing Association (NAMA), annually ranks the largest U.S. communications agencies serving the professional products, rural lifestyle, agribusiness and producer-funded markets. A perennial leader among the U.S. ag agencies surveyed, Swanson Russell is ranked second in 2009 income from sales promotion, third in 2009 income from Web marketing and fourth in 2009 income from direct marketing.

Swanson Russell's ag clients include Intervet/Schering-Plough Animal Health, AGCO Corp., AGP, Land O' Lakes Purina Feed LLC, and Reinke Manufacturing Co. In addition, Swanson Russell is widely recognized as one of the world's leading agencies in the green/turf industry, with clients including Briggs & Stratton, E-Z-GO, Rain Bird and Scotts Professional Business Group.

"Our deep roots in Nebraska and the Midwest have allowed us to sustain a successful business while producing work that has attracted and retained clients locally as well as in the agriculture, green and other industries nationwide," said Dave Hansen, Swanson Russell partner and chief executive officer. "Our many years of experience and expertise in these markets have worked to make real connections between our clients and their customers."

Founded in 1962, Swanson Russell has offices in Lincoln and Omaha. In addition to working with local and regional clients, the full-service agency is nationally recognized for expertise in agriculture, healthcare, outdoor recreation and the green industry. For more information about Swanson Russell's "Real Connection" approach to advertising, public relations, interactive and branding services, visit www.swansonrussell.com.
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SKAR's Andrea Gourley Wins National ADDY® Award

SKAR Advertising of Omaha is pleased to announce that Andrea Gourley, art director, has been awarded a national Student Gold ADDY in the Student, Packaging category for her creation of promotional materials for "The Mix" Vinyl Records, a fictitious record company with a retrospective theme. With more than 60,000 entries annually, the ADDY Awards are the world's largest advertising competition.

The award was officially announced during the American Advertising Federation (AAF) national Student Gold ADDY Awards dinner held June 12 in Orlando, Fla.

Gourley created the designs while a student at the University of Nebraska-Kearney. Shortly after her graduation in May 2009 she accepted an internship with SKAR and was hired as a full-time art director in August 2009.

To view the list of national Student ADDY award winners, visit http://dvserver.net/addy2010/student/gold_winners.html.

SKAR congratulates Andrea Gourley on her national Student Gold ADDY award.



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